The Government will sell ‘Bharat Rice’. It will sell this rice through its agencies to protect the interests of customers.
Govt to Launch Bharat Rice: The government on Tuesday introduced ‘Bharat Rice’ at a subsidized rate of Rs 29 per kg to provide relief to consumers amid a 15% gain in the retail price of the grain last year.
Govt to Launch Bharat Rice Details
By introducing subsidized rice available in 5 kg and 10 kg packs, Food and Consumer Affairs Minister Piyush Goyal said, the government is trying to ensure that the common man gets daily food items at affordable prices.
Piyush Goyal said , “When the wholesale intervention (to control prices) was not benefiting more people, the retail intervention was started under the price stabilisation fund (PSF)”. As part of the retail intervention, rice will be retailed at Rs 29 per kg under the ‘Bharat’ brand to provide relief to middle-class consumers and the poor.
The rice will also be sold through e-commerce platforms.
The government’s efforts have already helped in rapidly bringing down the prices of tomato and onion. The government has started retailing subsidised wheat and chickpea, as well under the ‘Bharat’ brand.
Wheat inflation has been zero in the past six months since we started selling ‘Bharat atta’, the same impact we will see in rice.
The Food Corporation of India will provide 500,000 tonnes of rice to the National Agricultural Cooperative Marketing Federation of India Ltd, National Cooperative Consumers’ Federation of India and Kendriya Bhandar in the first phase.
‘Bharat Rice’ available at physical and mobile outlets of Kendriya Bhandar, National Agricultural Cooperative Marketing Federation of India and National Cooperative Consumers’ Federation of India (NCCF).
Union Minister Piyush Goyal flags off 100 mobile vans for sale of Rice under ‘Bharat’ brand.
Piyush Goyal Sharing his personal experience, he has started using ‘Bharat dal’ and ‘Bharat atta’, and that both are delicious.
The Reserve Bank of India during its rate-setting meeting last month warned of a possible resurgence in food inflation. The government has been taking several measures recently to rein in food prices as the Consumer Food Price Index, which accounts for nearly half of the overall consumer price basket, rose to 9.5% in December from 8.70% in November.
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